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The SCMA and MLCMS keep you up to date on the latest news,
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September 2014

Download PDF Here

There's still time to submit nominations for SCMA awards!

THERE'S STILL TIME to submit nominations for SCMA awards!
Use the link below to the nomination form to submit a nomination by Sept. 5 for SCMA's Outstanding Contribution and Recognition of Achievement awards, which will be presented at the Annual Awards Dinner on Dec. 2, 2014.

SCMA Awards nomination form


REGISTER for Latino Health Forum Oct. 16

The 22nd annual Latino Health Forum runs from 7:30 a.m. to 4:30 p.m. on Thursday, Oct. 16, at the Flamingo Conference Resort in Santa Rosa. All local physicians, medical professionals, and students interested in medical careers are invited to attend.

To register for the Latino Behavioral Health: Healthy Mind, Healthy Spirit, Healthy Body forum, access and print the 2014 Registration form and Agenda of keynote speakers and workshops. This conference will sell out! Normal registration fee is $110. However, if you register and payment is received before Sept. 24, the cost is just $80. Please select a morning and an afternoon workshop/panel. More info at www.latinohealthforum.org.



COVERED CALIFORNIA "Lunch & Learn" #2, Oct. 24

Over 25 medical office personnel attended the July lunchtime presentation in Santa Rosa, and requested a second opportunity to learn more about Covered California 2015 and the impact on physician practices. Join us Friday, Oct. 24, from 12:30-1:30 p.m. for updated 2015 enrollment information and demographics, identifying qualified health plans within the exchange, and practice management tips. To RSVP and reserve your place, download the event flier. For questions or more information, contact Rachel Pandolfi at rachel@scma.org or 707-525-4375.

Download event fliers for two more Lunch & Learn events: Ukiah, Wednesday, Sept. 10, and Novato, Wednesday, Sept. 24.


APPLICANTS

Yagil Barazani, MD, Urology, 401 Bicentennial Way, Santa Rosa 95403, UC Los Angeles 2008
Vanessa DeSousa, MD, Pediatrics, 3925 Old Redwood Hwy, Santa Rosa CA 95403
Mircea Dobre, MD, Diagnostic Radiology*, 401 Bicentennial Way, Santa Rosa 95403, Univ Minnesota 2006
Patrick Millerd, MD, Diagnostic Radiology*, 401 Bicentennial Way, Santa Rosa 95403, Creighton Univ 2008
Lara Steward, DO, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Midwestern Univ 2000
Jane Yang, MD, Otolaryngology*, 401 Bicentennial Way, Santa Rosa 95403, Univ Missouri 1993
Karlyn Young, MD, Internal Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Univ Hawaii 2010

* = board certified


PREPARE YOURSELF FOR PROP. 46

Has your practice, medical group, or hospital signed up to formally oppose Prop. 46? Visit the campaign website www.NoOn46.com to add your name to the growing list of groups and organizations opposing Prop. 46.

Do you need a CMA staff member to speak to your group, hospital or specialty society? Let us know so we can ensure you're hearing from the right people about the most recent campaign updates.

As the health care future unfolds, we know many of you face challenges to keep your practices open, and to ensure patients have timely access to care. If this ballot measure passes, patients will be faced with rising health care costs, threats to their personal privacy and the potential of physicians being forced to reduce services and, in some cases, close their doors. Together we can defeat this measure! SCMA-CMA is committed to providing you, your group and hospital medical staff with tools to help fight this attack on medicine. Contact Cynthia Melody at cmelody@scma.org Click here for the form to order campaign materials. You can also order materials online at www.NoOnProp46.net.


CMA ALERT HIGHLIGHTS

 Here are the top stories from the latest issues of CMA Alert, the California Medical Association's biweekly email newsletter. For a free subscription, visit www.cmanet.org/cma-alert.  A few stories from the August 25 issue:


Norcal ad


RESOURCES

Sept. 4
Medical Providers Day.
Physicians and their staff are invited to Fleet Feet Sports Santa Rosa's annual open house, 3 to 7 p.m. at 111 Third St., Santa Rosa, to learn about its injury prevention products for your patients. Attendees will receive a free gift and entry into a raffle. Contact Melody Karpinski at 569-1494 or rsvp@fleetfeetsantarosa.com

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Sept. 10
HIPAA Update: Are You Compliant with the Final Omnibus Rule? The Final HIPAA Rule went into effect in 2013. There are so many changes to HIPAA privacy, security, breach and enforcement that this rule is referred to as an "Omnibus Rule." Many changes have a profound impact on medical practice workflow. Changes are also relevant if you use an electronic health record. This webinar provides an overview of the HIPAA changes and key steps medical practices can take to comply with HIPAA. HIPAA enforcement penalties can be severe for medical practices that are not compliant!

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Sept. 29-30
CME Essentials Workshop.
This workshop is for chairs, coordinators, educators, and managers of CME programs at the California Endowment in Oakland. 9.5 AMA PRA Category 1 Credits available. For more information, visit IMQ.org; to register, click here.
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Oct. 1
Family Medicine, Frontline of Care. This CMA webinar reviews strategies to help the provider deal with competing pressures from patients, payors, and third-party vendors.
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Oct. 16
The 22nd annual Latino Health Forum on Thursday, Oct. 16, runs from 7:30 a.m. to 4:30 p.m. at the Flamingo Conference Resort in Santa Rosa. This year's forum includes: A snapshot of the overall health of the Latino Community; Valuable information on health care service and prevention models; Current Research, and Culturally and linguistically competent health programs. Breakout sessions present: Local innovative health care service and prevention models; and Tools and resources to improve communication, health literacy and patient satisfaction. To register, or to sponsor a student registration, visit www.LatinoHealthForum.org.


Visit the Physician Directory page at www.scma.org.

Oct. 18
Perspectives on Pediatric Orthopaedics.
Pediatricians, family practice doctors, physician assistants and nurses will meet in Sacramento for a CME seminar hosted by the orthopaedic faculty at Shriners Hospitals for Children-Northern California, located at 2425 Stockton Boulevard, Sacramento. The all-day event runs from 8 a.m. to 3 p.m. and 5 CME credits are available. The cost is $90 for physicians, $60 for nurses and physician assistants. Registration fee includes all conference materials, continental breakfast and lunch. Call 916-453-2191 or send email ncal.education@shrinenet.org.

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Oct. 30
IMQ 2014 Medical Staff Conference.
The Institute for Medical Quality is offering physicians leading a medical staff this one-day conference that provides a foundation of knowledge, techniques, and best practices to help them succeed. 6.75 AMA PRA Category 1 Credits available. The location is the Embassy Suites SFO Waterfront Hotel in Burlingame, CA (near San Francisco International Airport). For more information, visit IMQ.org; to register, click here.

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FREE practice resources monthly e-newsletters.
Are you receiving CMA Practice Resources? CCPR is from the California Medical Association's practice management experts, focusing on critical payor and health care industry changes and how they directly impact the business of a physician practice. Each issue includes tips on reimbursement- and contracting-related issues along with information on the latest practice management news. SUBSCRIBE NOW.

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SSCMA supports the Northern California Center for Well-Being in Santa Rosa for patient chronic disease self-management. Physicians are encouraged to refer patients to the Center's summer classes in diabetes management, smoking cessation, healthy weight and many more. For more details visit www.norcalwellbeing.org


PEOPLE

Kaiser Permanente Santa Rosa has appointed Michael Reinhard, MD to the position of Chief of Anesthesiology.

Since 2000, Dr. Reinhard has served for several years as the Physician Operating Room (OR) Director for the facility, helping to manage the ORs at both the local and regional level and more recently, served as Department Technology Lead. Dr. Reinhard grew up in the suburbs of Baltimore, attended Loyola College and University of Maryland medical school, and completed residency training at UCSF. After residency, he spent three years in private practice at a community hospital in Springfield, Oregon.


MEDICAL ORGANIZATIONS

REACH Air Medical Services announced the planned acquisition of the Emergency Airlift (EAL) service lines and assets. Emergency AirLift air ambulance, based in North Bend, Oregon, has been providing critical care services to the central and southern regions of Oregon for 10 years using both helicopters and airplanes to transport thousands of ill or injured patients to advanced medical care.

Women's OB/GYN Medical Group, a comprehensive women's health care provider in Santa Rosa, has recently joined Northern California Medical Associates (NCMA), the region's premier provider of medical and surgical care north of the Golden Gate, serving individuals and families since 1975.


CLASSIFIEDS

Seeking volunteers
Remember why you went into medicine in the first place? The Jewish Community Free Clinic could use a few more good volunteers. Call Jerry at 707-527-7754 or Deborah at 707-495-4607.

SCMA members get free classifieds!
SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Susan Gumucio at susan@scma.org or 707-525-0102.


ABOUT SCMS

The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

Visit us at www.scma.org.  View the current issue of Sonoma Medicine magazine here!

© 2014 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403

August 2014

Download PDF Here

Nominations needed for SCMA awards

SCMA is seeking nominations for its Outstanding Contribution and Recognition of Achievement awards, to be presented at the Annual Awards Dinner on Dec. 2, 2014. Nominations are needed by Sept. 5 for all four awards listed below:

* Outstanding Contribution to the Community. Presented to an SCMA member whose work has benefited the community.

* Outstanding Contribution to Local Medicine. Presented to an SCMA member who has improved local medical care.

* Outstanding Contribution to SCMA. Presented to an SCMA member who has served SCMA beyond the call of duty.

* Recognition of Achievement. Presented to a nonphysician who has helped advance local medicine.

For a list of past award recipients and a nomination form, click on the link below. Nominations can be submitted to SCMA by fax, email or regular mail.

SCMA Awards nomination form.


Latino Health Fair October 16


SCMA bylaws amended

In July, SCMA membership was asked by the board of directors to vote on a bylaws amendment to adjust board representation to more fairly reflect current membership without adding new board members. The amendment required a majority approval of active members voting. SCMA received 91 votes from active members (those not retired) representing a 15% response rate. Approval of the amendment (92%) far outweighed the opposition (8%). Of those voting in support, 83% practice at The Permanente Medical Group and 17% practice elsewhere (solo, groups, health centers, residency program, etc).

In summary, the amendment does not affect the size of the SCMA board of directors (19) or its representation of the North County (1 director), West County (1 director), Santa Rosa (5 directors), and Sonoma Valley (1 director).The change affects the Petaluma/Rohnert Park district with 1 of its 2 directors from TPMG, the 2 residency program directors will now share 1 vote, and TPMG will now have a total of 4 representatives (including the Petaluma/RP rep) representing 50% of membership.

For a complete list of the board of directors and membership representation, click here. For details about the board of directors' responsibilities and how to get involved, contact Cynthia Melody at cmelody@scma.org.



Covered California "Lunch & Learn #2" Oct. 24

Over 25 medical office personnel attended the July lunchtime presentation in Santa Rosa, and requested a second opportunity to learn more about Covered California 2015 and the impact on physician practices. Join us Friday, Oct. 24, from 12:30-1:30 p.m. for updated 2015 enrollment information and demographics, identifying qualified health plans within the exchange, and practice management tips. To RSVP and reserve your place, download the event flier. For questions or more information, contact Rachel Pandolfi at rachel@scma.org or 707-525-4375.

September. Download event fliers for more information and to register: Ukiah, Wed. Sept. 10, and Novato, Wed. Sept. 24.   


Covered California: Know your participation status

CMA has created a guide: Covered California: Know Your Participation Status to assist you and your staff with resources and phone numbers to verify and to answer your questions about your participation status, scheduling your patient appointments, and how to help your patients having trouble finding an in-network provider or facility. Download PDF here.


Norcal ad


Top stories from CMA Alert

Here are the top stories from the latest issues of CMA Alert, the California Medical Association's biweekly email newsletter. For a free subscription, visit www.cmanet.org/cma-alert.

A few stories from the July 28 issue:

  A few stories from the July 14 issue:


RESOURCES

August CMA Webinars . . .
. . . begin at 12:15 p.m. and run until 1:15 p.m. or later. To register, visit www.cmanet.org. Seminars are free for CMA members and their staff; cost for nonmembers is $99 per person. Questions? Contact CMA Member Help Center: 800-786-4CMA (4262) or memberservice@cmanet.org.

Workers' Compensation:

August 12: Advanced Part 2: Second Bill Review Plus Managing Third Party Billers

August 19: Advanced Part 3: Requests for Authorization, Dispensed Pharmaceutical and DMEPOS Billing for Workers' Comp

Coordinated Care Initiative:

August 14: Overview

August 21: Continuity of Care

August 28: Care Coordination

Aug. 14
The 2nd annual Asian & Pacific Islander Health Forum, hosted by the Santa Rosa Family Medicine Residency Program, will be Thursday, Aug. 14, from 1:30-6:30 p.m. at the Vista Family Health Center. This year's focus will be on immigration and health care.  Download informational flier with registration form. Registrations accepted until Aug. 13!

Sept. 4
Medical Providers Day. Physicians and their staff are invited to Fleet Feet Sports Santa Rosa's annual open house, 3 to 7 p.m. at 111 Third St., Santa Rosa, to learn about its injury prevention products for your patients. Attendees will receive a free gift and entry into a raffle. Contact Melody Karpinski at 569-1494 or rsvp@fleetfeetsantarosa.com.     

Institute for Medical Quality   

Sept. 29-30

CME Essentials Workshop. This workshop is for chairs, coordinators, educators, and managers of CME programs at the California Endowment in Oakland. 9.5 AMA PRA Category 1 Credits available. For more information, visit IMQ.org; to register, click here.

Oct. 30  

IMQ 2014 Medical Staff Conference. The Institute for Medical Quality is offering physicians leading a medical staff this one-day conference that provides a foundation of knowledge, techniques, and best practices to help them succeed. 6.75 AMA PRA Category 1 Credits available. The location is the Embassy Suites SFO Waterfront Hotel in Burlingame, CA (near San Francisco International Airport). For more information, visit IMQ.org; to register, click here.   

IMQ CME Education & Certification Online. Earn AMA PRA Category 1 Credits anytime. To explore the full selection of available courses, browse the IMQ Online Education catalog. Users of Institute for Medical Quality's CME Certification service can view their transcripts online. Check your CME status, track your progress, and print transcripts anytime. Click on the CME Certification page of the IMQ website.  

To browse the full IMQ Online Education catalog, visit imq.inreachce.com.    

Oct. 5-9 

A conference on Integrating Mind-Body Medicine into Clinical Practice will be held in San Francisco Oct. 5-9. Sponsored by the Center for Mind-Body Medicine, the conference offers a maximum of 31 Category 1 credits. The focus is on medical techniques to address stress, anxiety, trauma, insomnia and chronic illness. To register, visit www.cmbm.org.

Oct. 16

The 22nd annual Latino Health Forum on Thursday, Oct. 16, runs from 7:30 a.m. to 4:30 p.m. at the Flamingo Conference Resort in Santa Rosa. This year's forum includes: A snapshot of the overall health of the Latino Community; Valuable information on health care service and prevention models; Current Research, and Culturally and linguistically competent health programs. Breakout sessions present: Local innovative health care service and prevention models; and Tools and resources to improve communication, health literacy and patient satisfaction. To register, or to sponsor a student registration, visit www.LatinoHealthForum.org.

Oct. 18
Perspectives on Pediatric Orthopaedics. Pediatricians, family practice doctors, physician assistants and nurses will meet in Sacramento for a CME seminar hosted by the orthopaedic faculty at Shriners Hospitals for Children-Northern California, located at 2425 Stockton Boulevard, Sacramento. The all-day event runs from 8 a.m. to 3 p.m. and 5 CME credits are available. The cost is $90 for physicians, $60 for nurses and physician assistants. Registration fee includes all conference materials, continental breakfast and lunch. Call 916-453-2191 or send email ncal.education@shrinenet.org.

Learn about the Work@Health™ Program. The federal Centers for Disease Control and Prevention (CDC) have selected St. Joseph Health to take a lead role in training North Bay employers to promote health and wellness in their workforce. Employers can learn more about the program in workshops beginning Aug. 8 and Aug. 27.  This free all-day training will be held from 8:30 a.m. to 5 p.m. in Sebastopol, and participants must apply to be enrolled. Interested employers may email inquiries or request an application from Teresa Scott at Teresa.Scott@stjoe.org or fax to 707-544-6901. 

FREE monthly practice resources e-newsletters. Are you receiving CMA Practice Resources? CPR is from the California Medical Association's practice management experts, focusing on critical payor and health care industry changes and how they directly impact the business of a physician practice. Each issue includes tips on reimbursement- and contracting-related issues along with information on the latest practice management news.

SUBSCRIBE NOW to the CPR email bulletin.

DOWNLOAD printable versions of current and archive issues of CPR.

SPREAD THE WORD: Please share CMA Practice Resources with your coworkers and colleagues. 

TELL US WHAT YOU THINK: CMA is interested in your feedback.

QUESTIONS? Contact CMA with your questions about articles in CPR.

LINK to a few articles in the current issue:

Blue Shield data breach affects California doctors

Blue Cross begins medical chart reviews for exchange patients

CMS offering webcasts on ICD-10 clinical documentation requirements

The Coding Corner: Modifier 78 - the "complications" modifier 

SCMA supports the Northern California Center for Well-Being in Santa Rosa for patient chronic disease self-management. Physicians are encouraged to refer patients to the Center's summer classes in diabetes management, smoking cessation, healthy weight and many more. For more details visit www.norcalwellbeing.org.  


PEOPLE

Kaiser Permanente Santa Rosa Medical Center announced the appointment of Dr. Henry Flores as chief of general surgery. Prior to 2012, Dr. Flores practiced for over 13 years and was involved with Healdsburg District Hospital, Sutter Medical Center of Santa Rosa and Santa Rosa Memorial Hospital, serving in various roles of administration and leadership. A graduate of University of Minnesota medical school, he completed general surgery training at the University of Arizona.  

KP also appointed Dr. Tricia May assistant chief of general surgery. Dr. May started at UCSF-East Bay Surgical Residency at VA Sierra Nevada Health Care System in Reno, NV. As residency site director, she expanded teaching programs for medical students, residents, and family practice residents. She became a quality champion for the surgical department and took the lead for the medical student surgical education. Dr. May completed her undergraduate studies at UC Irvine, medical school at Chicago Medical School, and Surgical residency and Surgical Oncology fellowship at Harbor-UCLA.

Reza Sepehrdad, MD, specializing in interventional cardiology, has recently joined Northern California Medical Associates FountainGrove Cardiology.

Christian Athanassious, MD, an orthopedic spine surgeon with fellowship training from Stanford University, recently joined Santa Rosa Orthopaedics as the co-director of their Total Spine Health Program.


MEDICAL ORGANIZATIONS

The Sonoma Valley Hospital skilled nursing facility received a 2014 Silver Commitment to Quality Award presented by the American Health Care Association and National Center for Assisted Living.


CLASSIFIED

Seeking volunteers
Remember why you went into medicine in the first place? The Jewish Community Free Clinic could use a few more good volunteers. Call Jerry at 707-527-7754 or Deborah at 707-495-4607.

SCMA members get free classifieds!
SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Susan Gumucio at susan@scma.org or 707-525-0102.


APPLICANTS

Jonathan Peng, MD, Internal Medicine*, Cardiovascular Disease*, Cardiology, 401 Bicentennial Way, Santa Rosa 95403, Indiana Univ 2008

Alex Talebdoost, MD, Family Medicine*, Hospitalist, 401 Bicentennial Way, Santa Rosa 95403, St. George's Univ 2003


ABOUT MMS

The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

Visit us at www.scma.org. View the current issue of Sonoma Medicine magazine here!

© 2014 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403

July 2014

Download PDF Here

Covered CA "Lunch and Learn" July 18

Physicians and Medical Office Managers are invited to a lunchtime presentation Friday, July 18, from 12:30 to 1:30 p.m. about Covered CA, health care reform and newly-acquired practice management tips to address the influx of new information and questions. Content also includes regional data on enrollees and health plans, changes to the provider networks, grace periods, out-of-network deductibles, large patient cost-sharing for name-brand prescriptions, and other issues. This is a great opportunity for questions and answers for front office staff regarding eligibility, deductibles, etc. For the Santa Rosa location and to RSVP, contact Rachel Pandolfi: rachel@scma.org or 707-525-4375, or download the event flyer for information and registration.


Dr. Rob Nied is new president of SCMA

Dr. Rob Nied

Rob Nied, MD, a family medicine physician at Kaiser Santa Rosa, is the new president of SCMA, accepting the "gavel" from the outgoing president, Dr. Stephen Steady, at the annual Wine & Cheese Reception* June 10 at Christopher Creek Winery. The summer issue of Sonoma Medicine features a wide-ranging interview.

The other new members of the SCMA executive team are Drs. Mary Maddux-Gonzalez (president-elect), Stephen Steady (past president), Regina Sullivan (treasurer) and Peter Sybert (secretary). Others already on the SCMA board of directors include Drs. Peter Brett, Maryann Dakkak, Brad Drexler, Rick Flinders, Catherine Gutfreund, Leonard Klay, Marshall Kubota, Clinton Lane, Anthony Lim, Rachel Mayorga, Richard Powers, Phyllis Senter, Jan Sonander, and Jeff Sugarman.

* View photos from the event at the SCMA photo gallery and in the summer issue of Sonoma Medicine (online week of July 7).


Nominations needed for SCMA awards


SCMA is seeking nominations for its Outstanding Contribution and Recognition of Achievement awards, to be presented at the Annual Awards Dinner on Dec. 2, 2014. Nominations are needed by Sept. 5 for all four awards listed below:

* Outstanding Contribution to the Community. Presented to an SCMA member whose work has benefited the community.
* Outstanding Contribution to Local Medicine. Presented to an SCMA member who has improved local medical care.
* Outstanding Contribution to SCMA. Presented to an SCMA member who has served SCMA beyond the call of duty.
* Recognition of Achievement. Presented to a nonphysician who has helped advance local medicine.

For a list of past award recipients and a nomination form, click on the link below. Nominations can be submitted to SCMA by fax, email or regular mail.

SCMA Awards nomination form



Member representation on board of directors: Cast your vote to amend the bylaws

The SCMA Board of directors is responsible for the oversight of all SCMA business and activities on behalf of its 606 members. To ensure adequate board representation, a thorough analysis was conducted of physicians practicing in Sonoma County.

Currently there are 19 board members, per the bylaws, including: elected officers (president, president-elect, secretary, and treasurer); the health officer; one representative each for health centers and Redwood Community Health Coalition; two CMA delegates; and 14 geographic district directors. The district representation includes: one North County director (ratio: 1 to 15 physicians); five Santa Rosa directors (ratio: 1 to 37 physicians); one Sonoma Valley director (ratio: 1 to 9 physicians); two Petaluma/Rohnert Park directors (ratio: 1 to 15 physicians); one West County director (ratio: 1 to 15 physicians); two Residency Program directors (ratio: 1 to 17 physicians); and two TPMG directors (ratio: 1 to 147 physicians).

It was determined that each district director represents from 9 to 147 members and half of SCMA membership practices at Kaiser with the other half practicing elsewhere (solo, groups, health centers, residency program, etc.).

The board of directors is proposing a bylaws amendment to adjust board representation to more fairly reflect current membership without adding new board members, which requires a majority approval of active (not retired) members voting. You are entitled to one vote.

The amendment affects only the following representation:

Petaluma/Rohnert Park District
Current directors: 2 (ratio: 1 to 15 physicians)
Proposed: 1 district rep (ratio: 1 to 30 physicians) & 1 TPMG-Pet/RP rep (ratio: 1 to 74 physicians).

Residency Program Board
Current directors: 2 (ratio: 1 to 17 physicians)
Proposed: 1 (ratio: 1 to 35 physicians)

The Permanente Medical Group
Current directors: 2 (ratio: 1 to 147 physicians)
Proposed: 4 including 3 from Santa Rosa-TPMG and 1 from Petaluma/RP-TPMG (ratio: 1 to 74 physicians).

NAME & SIGNATURE: (required)___________________________________________
Submit your vote by July 30:

  1.  Fax or Mail. Print and sign your name. Fax to 525-4328 or mail to SCMA, 2901 Cleveland Ave #202, Santa Rosa, CA 95403.
     
  2.  E-mail scma@scma.org with "Bylaws Amendment" in the subject line. Include your name and vote.

SCMA/SCMAA award $27,500 in medical scholarships

Ten local students have received a total of $27,500 in scholarships from SCMA and the SCMA Alliance joint Health Careers Scholarship Committee to study medicine at colleges and universities throughout the United States for the 2014-15 academic year. The awards include $1,000 for a high school graduate; $2,000 each to four undergraduates and a graduate student; $3,000 for a radiologic technology student; and $4,500 each for two medical school students and a physician therapy doctorate student.

The scholarships were awarded by the SCMA/SCMAA Health Careers Scholarship Committee chaired by Virginia Merwin. Funds for the scholarships are raised through the Holiday Greeting Card project and other Alliance fundraisers, and interest from an endowment fund. The scholarship fund has been in existence since 1971 and has awarded scholarships to more than 770 students, several of whom are now practicing medicine in Sonoma County.



Twelve new physicians begin residency training in Santa Rosa

A dozen graduates from the nation's top medical schools entered the Santa Rosa Family Medicine Residency in July. The new residents, scheduled to graduate in 2017, have already established impressive records in academic achievement and community service and include Drs. Alisa Awtry, Nathalie Boittin, Margot Brown, Joel Charles, Phoebe Devitt, Serena Edwards, Sevy Gurule, Laura Kromann, Edna Prieto, Tania Rezai, Daniel Whitesides, and Ellie Wiener.

 If past history is any indication, many will stay in Sonoma County, where about half the family medicine physicians currently in practice attended the residency. Meet all the residents, faculty, alumni and staff here.


Get your 2014 Sonoma County Physician Directory!

One of the many benefits of SCMA membership is a free copy of the annual Sonoma County Physician Directory. Extra copies are a hot commodity, however, and right now is the best time to buy yours before they're gone.

The directory costs $30 for SCMA members or $40 for nonmember physicians, health care facilities and the general public. To order by phone with a credit card, contact Rachel Pandolfi at 707-525-4375 or rachel@scma.org. You can also purchase online here, or download the order form to return by fax or mail.


Top stories from CMA Alert

Here are the top stories from the latest issues of CMA Alert, the California Medical Association's biweekly email newsletter. For a free subscription, visit www.cmanet.org/cma-alert.

A few stories from the June 30, 2014 issue:

  •  Provider access issues plague Anthem and Blue Shield as DMHC begins investigation
  •  State budget includes $7 million for primary care residency slots
  •  Sugary drink warning labeling bill stalls in Assembly Health committee

A few stories from the June 16, 2014 issue:

  •  California Teachers Association joins campaign to defeat MICRA lawsuit measure
  •  CMA files brief in case challenging the constitutionality of MICRA
  •  CMA concerned about possible widespread contract terminations by Tenet Healthcare Corp.
  •  California budget does not restore 10 percent cut to Medi-Cal providers

RESOURCES

July CMA Webinars begin at 12:15 p.m. and run until 1:15 p.m.or later. To register, visit www.cmanet.org. Seminars are free for CMA members and their staff; cost for nonmembers is $99 per person. Questions? Contact CMA Member Help Center: 800-786-4CMA (4262) or memberservice@cmanet.org

July 16
Recipe for Financial Success: Key Steps to Increasing Your Net Income

July 30
What to Expect From a Medi-Cal Audit

July 31
HIPAA Breach Notification and California Requirements

SCMA supports the Northern California Center for Well-Being in Santa Rosa for patient chronic disease self-management. Physicians are encouraged to refer patients to the Center's summer classes in diabetes management, smoking cessation, healthy weight and many more. For more details visit www.norcalwellbeing.org.

Stepping Up to Leadership courses cover a variety of important skills for successfully running a medical staff, particularly issues of communication, problem solving, and improving outcomes for patients and staff. AMA PRA Category 1 Credit available for Successful Leadership: What It Really Takes; The Role of the Physician In Patient Safety: Using CME as an Organizational Improvement Tool; and 2014 Legal Update by Greg Abrams, Esq. covering hot medico-legal topics in California. To browse the full IMQ Online Education catalog, visit imq.inreachce.com.

July 25
The annual Health Information Exchange (HIE) conference will be held at the Doubletree Hotel in Rohnert Park on Friday, July 25. Titled "Connecting California to Improve Patient Care in 2014," the conference will focus on practical solutions for securely sharing electronic clinical information between unaffiliated health care facilities, such as outpatient practices, hospitals, laboratories, imaging centers, long-term care, home health and public health. Conference attendees will learn best practices in clinical informatics, patient safety, and clinical data interoperability. Click here to register.

Aug. 14
The 2nd annual Asian & Pacific Islander Health Forum, hosted by the Santa Rosa Family Medicine Residency Program, will be Thursday, Aug. 14, from 1:30-6:30 p.m. at the Vista Family health Center. This year's focus will be on immigration and health care. Download informational flier.

Oct. 5-9
A conference on Integrating Mind-Body Medicine into Clinical Practice will be held in San Francisco Oct. 5-9. Sponsored by the Center for Mind-Body Medicine, the conference offers a maximum of 31 Category 1 credits. The focus is on medical techniques to address stress, anxiety, trauma, insomnia and chronic illness. To register, visit www.cmbm.org.

Oct. 16
The 22nd annual Latino Health Forum on Thursday, Oct. 16, runs from 7:30 a.m. to 4:30 p.m. at the Flamingo Conference Resort in Santa Rosa. This year's forum includes: A snapshot of the overall health of the Latino Community; Valuable information on health care service and prevention models; Current Research, and Culturally and linguistically competent health programs. Breakout sessions present: Local innovative health care service and prevention models; and Tools and resources to improve communication, health literacy and patient satisfaction. To register, or to sponsor a student registration, visit www.LatinoHealthForum.org.


CLASSIFIEDS

SCMA members get free classifieds!
SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Susan Gumucio at susan@scma.org or 707-525-0102.


APPLICANTS

Daniel Ahn, DO, Ophthalmology, 181 Andreiux St. #100, Sonoma 95476, New York Coll 2008
Deidre Bass, DO, Pediatrics, 3925 Old Redwood Hwy., Santa Rosa 95403, Nova Southeastern Univ 2010
Ricardo Budjak, MD, Psychiatry, 401 Bicentennial Way, Santa Rosa 95403, Temple Univ 2009
Christopher Clark, MD, Psychiatry*, 3554 Round Barn Blvd., Santa Rosa 95403, Yale Med Sch 1977
Jeannette Currie, MD, Family Medicine, 1275 4th St. #151, Santa Rosa 95404, Albert Ludwigs Univ 1998
Armando de Pala Jr., MD, Pediatrics*, 1500A Professional Dr. #200, Petaluma 94954,î Univ Philippines 1983
Michelle DeSanto, DO, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Western Univ 2010
Wendy Dryden, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Virginia Univ 2013
Valerie Ebel, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Rush Univ 2013
Kareen Espino, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC Irvine 2013
Omar Ferrari, DO, Emergency Medicine, 1165 Montgomery Dr., Santa Rosa 95405, Touro Univ 2013
Ann Figurski, DO, Family Medicine 717 Center St., Healdsburg 95448, Arizona Coll Osteo Med 2007
Olivia Gamboa, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Univ North Carolina 2013
Stephen Gamboa, MD, Family Medicine*, Emergency Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Univ North Carolina 2004
Maria Garcia, MD, Family Medicine*, Women’s Health, 401 Bicentennial Way #215, Santa Rosa 95403, UC San Francisco 1994
Karen Kai Gelphman, MD, Family Medicine*, Women’s Health, 3883 Airway Dr #202, Santa Rosa 95403, Univ Washington 1992
Michael Gerstein, MD, Emergency Medicine, 401 Bicentennial Way, Santa Rosa 95403, St. George’s Univ 2009
Vishal Goyal, MD, Cardiovascular Disease, 3536 Mendocino Ave. #300, Santa Rosa 95403, St. Louis Univ 2007
Susan Gross, MD, Family Medicine*, 3900 Lakeville Hwy., Petaluma 94954, Univ Alabama 1998
Mette Hansen, MD, Physical Medicine & Rehabilitation, 3975 Old Redwood Hwy., Santa Rosa 95403, UC Los Angeles 1997
Karen Holbrook, MD, Infectious Disease*, Internal Medicine*, 625 5th St., Santa Rosa 95403, Chicago Med Sch 1989
Jasper Hollingsworth, MD, Psychiatry*, Child & Adolescent Psychiatry*, 3554 Round Barn Blvd., Santa Rosa 95403, Univ Alabama 1995
Michael Hubbard, MD, Internal Medicine, 401 Bicentennial Way, Santa Rosa 95403, Kirksville Coll Osteo Med 2009
Gabriel Klapman, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC Los Angeles 2013
Robin Knuttel, MD, Dermatology*, Hair/Nail Diseases, 181 Andrieux St. #103, Sonoma 95476, Tufts Univ 1986
Jeffrey Kuhn, MD, Anesthesia*, 837 Fifth St., Santa Rosa 95405, Univ Chicago 1985
Yelena Lapan, DO, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Touro Univ 2010
Michael Lazar, MD, Urology*, Prostate Cancer, 1140 Sonoma Ave. #1A, Santa Rosa 95405, Univ Arkansas 1978
Kim Hoang Le, MD, Internal Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Univ Washington 2010
Elizabeth Losada, MD, Pediatrics, 3925 Old Redwood Hwy., Santa Rosa 95403, UC Davis 2008
Robert Martinez, MD, Family Medicine*, 401 Bicentennial Way, Santa Rosa 95403, Univ Cincinnati 2007
William McClure, MD, Plastic Surgery, 596 First St. East, Sonoma 95476, UC San Diego 1978
Susan Milam Miller, MD, Child & Adolescent Psychiatry*, 725 Farmers Ln. #16, Santa Rosa 95405, Albert Einstein Coll Med 2001
Merle Miller, MD, Emergency Medicine*, Hospice & Palliative Medicine*, 500 Doyle Park Dr. #G04, Santa Rosa 95405, Univ North Carolina 1989
Julie Philp, MD, Dermatology*, Pediatrics*, 990 Sonoma Ave. #2, Santa Rosa 95404, Stanford Univ 2005
Toni Marie Ramirez, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Virginia Univ 2013
Jill Rushton-Miller, MD, Family Medicine, 4700 Hoen Ave., Santa Rosa 95405, Marshall Univ 2008
Noel Santo-Domingo, MD, Cardiovascular Disease*, 3536 Mendocino Ave. #300, Santa Rosa 95403, UC Davis 1991
Jamie Schick, MD, Emergency Medicine*, 501 Bicentennial Way, Santa Rosa 95403, Pennsylvania State Univ 1992
Henry Schwartz, MD, Internal Medicine*, Endocrinology, Diabetes & Metabolism*, 3559 Roundbarn Blvd., Santa Rosa 95403, UC Davis 1996
Erika Simpson, MD, Obstetrics & Gynecology, 401 Bicentennial Way, Santa Rosa 95403, Meharry Med Coll 2009
Leo Smith, MD, Family Medicine*, 500 Doyle Park Dr. #GO4, Santa Rosa 95405, Oregon Health Sciences Univ 2006
Elise Sullivan, MD, Family Medicine, 6800 Palm Ave. #C2, Sebastopol 95472, Univ Colorado 2007
Alexandra Takayesu, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Univ Hawaii 2013
Morgan Theis, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Stanford Univ 2013
Bentley Thomason, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC Irvine 2013
Ashmi Ullal, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC Davis 2013
Shannon Vargas, MD, Anesthesiology, 401 Bicentennial Way, Santa Rosa 95403, Ross Univ 2007
Lisa Ward, MD, Family Medicine*, Obstetrics & Gynecology, Public Health & General Preventive Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC San Francisco 2001
Tracy White, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, UC San Francisco 2013
Emily Wilkinson, MD, Family Medicine, 3569 Round Barn Cir., Santa Rosa 95403, Univ Arizona 2013
James Wong, MD, Surgery*, Vascular Surgery*, 401 Bicentennial Way #270, MOB East, Santa Rosa 95403, Robert Wood Johnson Med Sch 1991

* = board certified italics = special medical interest


ABOUT SCMA

The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

Visit us at www.scma.org

© 2014 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403

June 2014

Download PDF Here

RSVP now for June 10: the annual SCMA . . .

Despite repeated attempts to stop it, time continues to fly, and with it your chance to RSVP for the June 10 SCMA Wine & Cheese Reception. This popular event, to be held at the Christopher Creek Winery in Healdsburg, is absolutely free for SCMA members and their spouse or guest. Cost for nonmembers is $55 per person.

To RSVP, contact Rachel Pandolfi at rachel@scma.org or 707-525-4375. The event runs from 5 to 8 p.m. and is a great place to gather with your colleagues in a relaxed, convivial atmosphere. Please join us for informal conversation with Dominic Foppoli, owner, and sample fine wines with winemaker Mike Brunson. For more information, download the 2014 Wine & Cheese Reception Event Flier.


Dr. Mary Maddux-Gonzalez confirmed as SCMA president-elect

The results of the recent SCMA election have been tabulated, and Dr. Mary Maddux- Gonzalez, a family medicine physician and Redwood Community Health Coalition chief medical officer, has been confirmed SCMA president-elect by a vote of SCMA members. She will serve in that post from July, 2014 through June, 2015. The current president-elect, Dr. Rob Nied, a Santa Rosa family physician, will become president on July 1, succeeding Dr. Stephen Steady.

The election, which concluded May 31, also confirmed Drs. Regina Sullivan (treasurer), Peter Sybert (secretary), Jan Sonander, Clinton Lane, and Rob Nied for the SCMA board of directors. For a complete list of the board of directors, visit the Leadership page on our new website.

In addition, four physicians were elected to the CMA delegation including Drs. Brad Drexler, Jan Sonander, Anthony Lim, and Rob Nied. For more information, contact Cynthia Melody at cmelody@scma.org or 707-525-4375.



Get your 2014 Sonoma County Physician Directory!

One of the many benefits of SCMA membership is a free copy of the annual Sonoma County Physician Directory. Extra copies are a hot commodity, however, and right now is the best time to buy yours before they're gone.

The directory costs $30 for SCMA members or $40 for nonmember physicians, health care facilities and the general public. To order by phone with a credit card, contact Rachel Pandolfi at 707-525-4375 or rachel@scma.org. You can also purchase online here, or download the order form to return by fax or mail.


Covered CA "Lunch & Learn" July 15

Physicians and Medical Office Managers are invited to a lunchtime presentation (from 12:30 to 1:30 p.m.) about Covered CA, healthcare reform and newly-acquired practice management tips to address the influx of new information and questions. Content also includes regional data on enrollees and health plans, changes to the provider networks, grace periods, out-of-network deductibles, large patient cost-sharing for name-brand prescriptions, and other issues. This is a great opportunity for questions and answers for front office staff regarding eligibility, deductibles, etc. For the location and to RSVP, contact Rachel Pandolfi: rachel@scma.org or 707-525-4375.



Top stories from CMA Alert

Here are the top stories from the latest CMA Alert, the California Medical Association's biweekly e-mail newsletter. For a free subscription, visit www.cmanet.org/cma-alert.



MEDICAL ORGANIZATIONS

Healdsburg District Hospital, having undergone a thorough and rigorous on-site review by surveyors with stroke care expertise, has earned national accreditation as a Primary Stroke Center. Stroke certification recognizes HDH's ongoing commitment and success with its high standard of stroke care.

Aurora Santa Rosa Hospital officially opened its 19-bed adolescent unit in May, adding to its adult and senior units. Featuring a total of 95 beds, the facility is located at 1287 Fulton Rd, Santa Rosa.

Petaluma Health Center launched a fundraising campaign to expand services in Rohnert Park. The new primary care center will be located on the second floor of 5900 State Farm Drive and will also offer dental and mental health services.


RESOURCES

Psychiatry Across the Life Span for Primary Care on June 7 in Eureka at the Red Lion Hotel from 8 a.m. to 2:30 p.m. is designed to manage psychiatric disorders, to identify the illness, and to be able to manage the patient appropriately in the primary care setting. 5 CME credits available. To register, download the registration form.

JUNE CMA WEBINARS begin at 12:15 p.m. and run until 1:15 p.m.or later. To register, visit www.cmanet.org. Seminars are free for CMA members and their staff; cost for nonmembers is $99 per person. Questions? Contact CMA Member Help Center: 800-786-4CMA (4262) or memberservice@cmanet.org.

June 12: CMS Physician Payment Reform Update
This webinar covers the overall CMS Value-Based Purchasing Strategy with an emphasis on the current status and future changes to the Physician Quality Reporting System, the Value Modifier, and the EHR incentive programs.
More info.

June 18: The Power of the Pen: The Physician's Responsibility in Prescribing and Referring for Medi-Cal Patients
Presented by the Department of Health Care Services (DHCS), this webinar will help you understand the importance of documentation, understand the physician's role in prescribing/ordering/referring, and increase awareness of fraud and abuse in prescribing and referring. Free for CMA members and nonmembers. More info.

The annual Health Information Exchange (HIE) conference will be held at the Doubletree Hotel in Rohnert Park on Friday, July 25. Titled "Connecting California to Improve Patient Care in 2014," the conference will focus on practical solutions for securely sharing electronic clinical information between unaffiliated healthcare facilities, such as outpatient practices, hospitals, laboratories, imaging centers, long-term care, home health and public health. Conference attendees will learn best practices in clinical informatics, patient safety, and clinical data interoperability. Click here to register.

A conference on Integrating Mind-Body Medicine into Clinical Practice will be held in San Francisco Oct. 5-9. Sponsored by the Center for Mind-Body Medicine, the conference offers a maximum of 31 Category 1 credits. The focus is on medical techniques to address stress, anxiety, trauma, insomnia and chronic illness. To register, visit www.cmbm.org.

Stepping Up to Leadership Courses Available Online. Courses cover a variety of important skills for successfully running a medical staff, particularly issues of communication, problem solving, and improving outcomes for patients and staff. AMA PRA Category 1 Credit available for Successful Leadership: What It Really Takes; The Role of the Physician In Patient Safety: Using CME as an Organizational Improvement Tool; and 2014 Legal Update by Greg Abrams, Esq. covering hot medico-legal topics in California. To browse the full IMQ Online Education catalog, visit imq.inreachce.com.


CLASSIFIEDS

SCMA members get free classifieds!
SCMA members can place free classified ads in News Briefs or Sonoma Medicine. Cost for nonmember physicians and the general public is $1 per word. To place a classified ad, contact Susan Gumucio at susan@scma.org or 707-525-0102.


APPLICANTS

Shannon Vargas, MD, Anesthesiology, 401 Bicentennial Way, Santa Rosa 95403, Ross Univ 2007


ABOUT SCMA

The Sonoma County Medical Association, a 501(c)(6) nonprofit association, supports local physicians and their efforts to enhance the health of the community. Founded in 1858, SCMA is affiliated with the California Medical Association and the American Medical Association.

Visit us at www.scma.org

© 2014 SCMA, 2901 Cleveland Ave. #202, Santa Rosa, CA 95403

Your Ad Here! Call (707) 525-0102